August 13, 2025 12:38 AM PDT
When a user searches, he not only wants to answer a question, but also wants to understand the concepts around it. That's why
people also ask to make sections match the curiosity patterns of their mind. This is made possible by how people act, which naturally takes into account follow-up questions such "then what?" and "how?" To encourage viewers to spend more time on the site, Google uses this psychology to create a more thorough and interesting search experience.