About Me
The Whitening Co is more than a cosmetic brand, it’s a movement built around confidence, care, and community. Founded in Auckland, New Zealand, the company merges cutting-edge whitening technology with social good. Every in-studio session and at-home kit is designed to empower people to smile brighter, while also giving back. With 10% of online kit sales donated to the Fiji Dental & Medical Foundation, each purchase contributes to real-world access to oral health. Their calming, luxe studios in Eden Terrace and Takapuna offer an uplifting, professional environment, and their DIY kits deliver safe, noticeable results. The Whitening Co is proof that beauty and purpose can go hand in hand. It’s teeth whitening, but with impact, integrity, and heart.